App Development: Why Does Your Website Need an App?
Consumers spend just over four hours a day using apps. What’s that mean for you and your business? A website is no longer enough for businesses looking to develop their online presence and gain visibility.
Apps have become essential to any business’s success story, with technology progressing quickly. A dedicated app provides customers an easier way to access content from your company and allows you to capitalise on potential leads and opportunities in new markets.
However, there are even more benefits to app development than that. Read this quick guide to learn about the benefits of converting a website to an app and how that can set your business apart from its competitors.
What Is App Development?
App development involves creating a design, coding the app, testing it, and launching it publicly. It also involves maintaining and updating the app to keep it working well. This includes fixing bugs and adding new features.
While this used to require in-depth knowledge of coding, you can now build apps using AI. We’d still suggest having a team of qualified humans personalise and test it. However, mobile app technologies have made app development much easier today than a few years ago.
Why Your Website Needs An App
While websites were once the primary way to reach customers online, mobile apps have become a staple in the digital world. Here are a few reasons why you should invest in mobile app conversion.
1. Enhanced Customer Experience
Apps are designed for mobile devices, making them more accessible and convenient for users. They can also provide personalised notifications and a more streamlined interface, improving customer engagement and satisfaction. With an app, customers can easily access your business and its services anytime and anywhere.
2. Push Notifications
A push notification is a message that pops up on your phone or computer screen from an app you’ve downloaded. When you convert a website to a mobile app, you no longer have to rely on sending mere emails. Instead, you can send important updates to your customers’ phones, even when they don’t use your app.
3. Increased Conversion Rates
The ease of use of apps leads to increased conversions, as customers are more likely to purchase when it’s convenient. Additionally, apps often have built-in features that simplify checkout, increasing conversion rates.
Don’t own an eCommerce store or app? You can still benefit from this, and it’s usually more effective than working to boost website conversion rates. Because users will have the app on their phones, they’ll see it often and therefore be more likely to open it, interact with your brand, and convert in some way or another.
4. Brand Recognition
Having an app makes it easier for people to interact with your brand and access your business. It also creates a more convenient experience for the customer, which can lead to positive associations with your brand. With your app installed, they’ll see your logo and brand name daily using their smartphone; it’s basically free brand marketing.
It’s also worth mentioning that a web app can dramatically transform a website into something interactive, easy-to-use, and engaging.
Convert Your Website to a Mobile App
With our AI-powered mobile app builder, we create custom apps for you, so you can save time and let us handle everything from start to finish. Say goodbye to coding and hello to a fully managed service.