The reason you\u2019re looking for a DXP is that your present marketing channels are not able to engage with the diverse reach of your business.<\/span><\/p>\n

By that it means, you have multiple and disparate customer touchpoints, which would be smartly reached with a DXP in place. No matter if your customer doesn\u2019t use social media but only checks emails, or only communicates with calling and messaging, DXP will connect you with them.<\/span><\/p>\n

Now, with a diverse customer base you definitely know that a DXP would improve the customer acquisition process.\u00a0<\/span><\/p>\n

But does it align with your marketing goals?<\/span><\/p>\n

<\/span>4. Compare your marketing goals with and without the DXP<\/span><\/span><\/h1>\n

DXP is a powerful centralized system which creates a comprehensive experience for your users by single-platform integration of social media profiles, websites, in-store activities, campaigns, and many other marketing activities. Therefore, such a huge technological upgradation should be compared financially and technologically with other alternatives too.<\/span><\/p>\n

But if your company\u2019s goal is to deliver an overall personalized experience rather than a generalized experience, then only you should opt for DXPs. This can be checked by, if your company already serves a need for the customers, or is happy with a steady curve then, you might not need a DXP. But today\u2019s heat of the competition doesn\u2019t let anyone remain content with the sales.\u00a0<\/span><\/p>\n

So, if your online ecommerce business needs to gear up to compete with your rivals, then DXP should be your next marketing tool.<\/span><\/p>\n

With this, you are ready to upgrade but one final and the most important question decides a yes or no.\u00a0<\/span><\/p>\n

<\/span>5. Is your System prepared for a DXP?<\/span><\/span><\/h1>\n

The system here refers to your technical support, marketing team and overall objectives of the company.<\/span><\/p>\n

Your first green light for opting a DXP is if you have isolated multiple back-end systems that aren\u2019t integrated with each other. This creates an opportunity for single-platform integration of DXPs.<\/span><\/p>\n

Another one is if your marketing team\u2019s goal is to cater to differentiated customer experiences. As DXP will save a lot of time doing tasks like, consolidating customer data from different sources, managing websites, framing personalized content, and handling distribution of relevant content to the customers. This will allow your marketing team to focus on other marketing activities to increase the overall employee output.\u00a0<\/span><\/p>\n

<\/span>Conclusion<\/span><\/span><\/h1>\n

The digital marketing scenario is evolving and enhancing with time and changing customer behavior. Once you achieve a scale of business, personalized user experience is the key to consistent growth of the company. With DXPs, you become an omnichannel brand serving a powerful and effective online experience for your customers.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Digital world has opened the gates for impossibilities to become possible. Learning, progressing and moving<\/p>\n","protected":false},"author":4,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n